About VisitOdense

Meet VisitOdense

VisitOdense is the official tourism organization for Odense — the vibrant capital of Funen. We are committed to developing and promoting Odense as an attractive destination.

Through close cooperation between culture, tourism, and urban development, VisitOdense aims to foster tourism growth while preserving the city’s unique cultural heritage and authentic character. Our goal is to create a collective effort where culture and creativity drive the city’s development. It’s not just about attracting more tourists — it’s about creating a lively city with more jobs and a rich cultural life that benefits both locals and visitors.

As one of Denmark’s oldest cities, with roots dating back to the Viking Age and a distinctive mix of historic charm and modern city life, Odense offers world-class experiences. The city is known for its green spaces, cultural landmarks like the H.C. Andersen House and Brandts Art Museum, and a thriving food scene — all within walking distance.

VisitOdense plays a key role in the city’s tourism development, working closely with local cultural institutions, businesses, and emerging creative talents. We are certified as a Green Tourism Organization, with a strategic focus on sustainability and responsible tourism development.

Our mission is to create growth and value through tourism — both locally and regionally — by attracting visitors year-round, strengthening the city’s brand, and ensuring that Odense remains a green, vibrant, and welcoming city for both residents and guests.

Odense is to be a standout cultural destination with a personal touch.

VisitOdense is Odense’s official tourism organization, with everything that entails:

• We serve as the city’s official tourist information point. While we don’t have a physical office, we’re available on weekdays by phone and email to answer questions about everything from opening hours and parking to planning your visit.
• We promote Odense’s wide range of events, cultural offerings, and experiences, so as many people as possible can enjoy them. We communicate this digitally, through brochures, campaigns, and collaborative projects.
• We attract major events, conferences, and experiences that contribute to the kind of city we aim to be.
• We create coherent and accessible experiences around conferences, concerts, events, and in public spaces.
• Based on the city’s attractions and broader development, we focus on identifying what Odense still needs to evolve as a unique and attractive destination.
• We support consistency and cooperation across the city to make Odense feel as seamless and welcoming as possible for residents and visitors alike.
• We work with the city’s cultural scene, tourism businesses, emerging creative sectors, event organizers, other major cities, the rest of Funen, and the wider business community — all with the goal of creating growth and value through tourism.