Press releases
Read our latest updates and all of VisitOdense’s previous news in our news archive.
Odense Municipality has launched a new digital application system that makes it easier for organisers to apply for permission to host outdoor public events.
VisitOdense blends culture, innovation and fairytale charm in appointing Indian superstar Taapsee Pannu as the city’s new global tourism ambassador.
Odense looks back on a particularly positive peak season. In summer 2025, Odense recorded 215,996 overnight stays — an increase of 6.9% compared with last year. This makes Odense the Danish city with the highest tourism growth during the summer.
We believe the best stories come from within. That’s why we work closely with local enthusiasts, cultural players and the business community to share close and authentic stories that reflect Odense as it is – and as it aspires to be. We collaborate with both national and international journalists and influencers to ensure broad and relevant coverage that reaches the right audiences.
Our press efforts are supported by an extensive photo library, a professional video archive and an up-to-date media kit that make it easy for the media and our partners to share what Odense has to offer.
Through our press work, we help attract visitors, strengthen the city’s brand and contribute to tourism growth – to the benefit of the whole city.
Find Photos and Videos from Odense
At VisitOdense, we continuously produce images and videos that portray Odense as the inspiring and welcoming city it is. Our extensive photo library, video archive and media kit are available to anyone helping to promote Odense – from media and partners to cultural institutions and businesses. Contact lislo@odense.dk if you would like to use our content and we will get back to you as soon as possible.
Find out how your event, attraction, accommodation, and more can gain visibility through our channels.
Do you have a question? Would you like to know which museums are open on Mondays? Give us a call.
About us
Odense is setting new standards for collaboration between the city’s cultural, tourism, and experien
VisitOdense facilitates five networks aimed at the city's tourism industry.
Stay in touch
Here you can sign up for our newsletter and receive curated news from VisitOdense.
VisitOdense’s B2B newsletters keep you – as a partner, stakeholder, or decision-maker – updated with
Sign up using the form below and become part of Odense’s official influencer network.