VisitOdense news
Stay updated on VisitOdense’s projects, partnerships, and success stories. Our press releases offer insights into how we work together to strengthen Odense’s culture, tourism, and experience economy.
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VisitOdense blends culture, innovation and fairytale charm in appointing Indian superstar Taapsee Pannu as the city’s new global tourism ambassador.
Odense looks back on a particularly positive peak season. In summer 2025, Odense recorded 215,996 overnight stays — an increase of 6.9% compared with last year. This makes Odense the Danish city with the highest tourism growth during the summer.
In the first half of 2025, Odense saw a 43% increase in American tourists compared to the same period in 2024. Compared to 2019, the increase is an impressive 353%. This makes Odense one of the fastest-growing destinations for American travelers in Denmark – at a time when tourism to the U.S. is on the decline.
On Friday, August 22nd, an Odense light rail train was transformed into both a silent disco and a high-energy DJ party on rails, when Let the Beat Ride, featuring top DJ Rune Rask, launched several weeks of welcome activities for the city's new students.
Hans Christian Andersen passed away 150 years ago, but his stories live on. They are part of our shared narrative, our cultural heritage, our identity. They still touch us – from Nr. Nebel to New Delhi.
As part of the application to gain UNESCO World Heritage status for Nonnebakken—alongside the four other Danish ring fortresses—plans were presented on how to make Odense’s Viking history more accessible and engaging for both tourists and locals.
The project aims to create internationally competitive cultural destinations that contribute to sustainable development and provide clear value for the local community.