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28 Apr 2025

Kunstmuseum Brandts awarded Green Attraction certification

Kunstmuseum Brandts has been awarded Green Attraction certification, joining a growing group of cultural institutions in Odense that have achieved certification under the Green Attraction scheme.

HCA hus kvarteret
Photo: Daniel Jensen

Green Attraction is a certification programme for attractions such as museums and zoos. The certification includes requirements covering a range of operational areas, including energy use, water consumption, waste management and procurement.

Photo: Ard Jongsma
For a number of years, Destination Fyn has provided knowledge-sharing, professional development and networking opportunities focused on certifications and documented initiatives. We are therefore pleased that Kunstmuseum Brandts has now also achieved Green Attraction certification. This means that another of Odense's cultural institutions has become part of the certification scheme.Tue Kempf

Director of Destination Fyn

A number of cultural institutions are now certified

In addition to Kunstmuseum Brandts, several other cultural institutions and attractions in Odense hold Green Attraction certification. These include H.C. Andersen's House, The Funen Village, the Carl Nielsen Museum, Museum TID, the Danish Railway Museum and Odense Zoo.

The certification of Kunstmuseum Brandts means that another of the city's major cultural institutions is now part of the scheme.

At the Danish Railway Museum, we work both with our own organisation and with communicating transport history. Among other things, the museum features an exhibition on modes of transport and how their carbon footprint has changed over time. We are therefore pleased that another cultural institution in Odense has achieved Green Attraction certification.Jens Toftgaard

Director of the Danish Railway Museum

Certifications in the tourism and experience industry

Green Attraction is aimed at specific types of attractions and is therefore not relevant for all cultural institutions and visitor experiences.

The tourism and experience industry also includes other certification schemes. Green Key is an international certification programme for hotels, conference venues and attractions, while the Nordic Swan Ecolabel is the official Nordic environmental label and can be awarded to a wide range of products and businesses.

Several hotels, venues and tourism businesses in Odense hold certifications under these schemes, including a number of the city's larger hotels and conference facilities.