What’s next: Odense’s event and tourism focus

Odense’s tourism and events strategy sets out how we will work with local partners to attract more visitors, encourage them to stay longer and give them reasons to return. The goal is to increase the number of overnight stays by at least 40% by 2030.

Mødegæster på Brandts i udstillingen S/H

Kunstmuseum Brandts

Photo: VisitOdense

The strategy focuses on three areas:

Odense’s unique heritage: Developing experiences rooted in the city’s cultural life and history, from its Viking past and Nonnebakken to Hans Christian Andersen.
Unforgettable experiences: Attracting events and developing urban areas and attractions that give visitors more reasons to come to Odense and stay longer.
Exceptional hospitality and facilities: Improving the conditions for meetings, conferences and events, with a focus on hospitality, transport and more accommodation options.

The tourism and events strategy is available in Danish only.